BACORI — importing from China

BACORI has spent more than twenty years bringing product from China for Spanish companies: they find the factory, verify quality and handle customs and logistics. When I started they had no website of any kind.

What I found

A business running entirely on direct contact and word of mouth. That keeps existing clients coming back, but it leaves out everyone who doesn’t know you yet: a new customer had nowhere to check which sectors they cover, what kind of product they have moved before, or — most basic of all — that the company exists and has been at this for two decades.

The catalogue shaped everything

It’s worth explaining, because everything else came out of it.

BACORI does not sell stock: they source suppliers. There is no warehouse with units on a shelf and no per-item price to publish. Building a shop would have been quick and would have been wrong, because it would promise something the business does not do: every enquiry is quoted on quantity, factory and timing.

What they did need was to show reach. So that somebody searching for street furniture or industrial tanks can see that this falls within what they bring in, without the page asking them to put it in a basket.

The first version

Design and development from scratch on WordPress, with Divi and a child theme of its own. No bought template and no prefabricated design: the builder provides the engine, and the structure, the styles and the performance are mine.

The underlying decision was that each catalogue should live as a page of its own and not as a loose PDF. A downloadable PDF is convenient to publish and Google does not read it: it stays out of search, it cannot be linked to by sector, and it makes the visitor download something before they know whether it is any use. As a page, each sector is an address that can be shared, indexed and extended without redoing anything.

The 2026 redesign: from being online to bringing in leads

Once the site was live, the goal changed. It was no longer enough for BACORI to exist online: whoever arrived had to be able to find their product and ask for a quote without having to phone to ask the basics.

A catalogue you can search

There are now 22 catalogues across 12 sectors, from heating to street furniture. Above them sits a search box that filters as you type —“chairs”, “concrete mixers”, “artificial grass”— and a row of sectors showing how many catalogues each one holds. The result count is also announced to anyone browsing with a screen reader.

Each catalogue has its own page: what it includes, the technical data that matters when ordering (capacities, power ratings, materials), the size of the PDF before you download it, the guides that explain how to import it and other catalogues from the same sector. The page also carries document structured data, so search engines know what each catalogue is.

A form that asks what BACORI needs

The contact page became a two-step form. First, the project: what you want to import, from which sector, in what quantity —from samples to several containers—, with which services and by when. Then, the contact details. So each enquiry arrives with what is needed to prepare the proposal, and nobody is put off by fifteen fields at once.

And if the quote is requested from a catalogue, the form arrives already filled in with that catalogue and its sector. It also records the page each person came in through, to know which part of the site brings enquiries. Against bots, invisible filters instead of a captcha.

A checklist that captures leads

The blog guides carry a download in exchange for an email: the checklist “Importing from China to Spain, step by step”, as a PDF, with the steps and documents of a first order. You ask for it with your email and it arrives straight away.

The monthly newsletter —new catalogues and trade fair dates such as the Canton Fair— is offered separately, with its own checkbox: asking for the checklist doesn’t sign you up.

Emails with its own brand

The site sends its own emails, on templates of its own with BACORI’s branding:

• the notice to BACORI with all the details of each enquiry;
• the confirmation to whoever writes, so they know it has arrived;
• the checklist and the newsletter.

Content that brings visits

Six service pages —supplier search, factory verification, quality control, logistics, private label and trade fairs— and nine guides on how to import: from CE marking to the Canton Fair. The guides link to the catalogues and the catalogues to the guides, so whoever arrives from a search finds the next step.

A design that adapts

Type and spacing scale with the size of the screen, instead of jumping between two or three fixed sizes. And the animations switch off if the device asks for reduced motion.

Measure it yourself

The performance can be checked without taking my word for it: the PageSpeed Insights report is public and anyone can run it again.

Where it stands today

Published and under maintenance. It is the project I am still working on.